Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo | DC Rainmaker
Why Under Armour's app strategy failed - Modern Retail
Daily Crunch: Under Armour is selling MyFitnessPal | TechCrunch
The MyFitnessPal app is seen on a smartphone in Golden, Colorado February 5, 2015. Under Armour Inc, which provides sports clothing and accessories, has acquired two mobile apps for about $560 million,
Under Armour acquires MapMyFitness for $150M | MobiHealthNews
Exclusive: Under Armour acquihires Gritness, a group workout finder app | MobiHealthNews
Under Armour: Sports apparel firm Under Armour shifts to distributor model - The Economic Times
Under Armour Acquisition Tactical Boots in Black for Men | Lyst
Chart: Sportswear Giants Stock Up on Fitness Apps | Statista
Under Armour, With First-Ever Acquisition, Enters The World Of Software
Fitness App Runkeeper To Be Acquired By Running Shoe Maker ASICS | TechCrunch
Case study: adding a restaurant feature in MyFitnessPal | by MaddieWeijand | Bootcamp
Gritness Is Latest Fitness App Acquired By Under Armour
Under Armour's connected fitness apps now have 140 million users | MobiHealthNews
How Deep Linking Technology Influences Cross-Platform User Acquisition | The Branch Blog
In-Depth: Under Armour's fitness app acquisition spree | MobiHealthNews
Direct-to-Consumer Shopping Apps Excel at Acquisition in 2021
Under Armour spends $560M to acquire MyFitnessPal and Endomondo | MobiHealthNews
Under Armour sells off MyFitnessPal for $345M, will shut down Endomondo by 2021 | MobiHealthNews
How Under Armour will use MapMyFitness data to sell apparel | MobiHealthNews
Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness | TechCrunch
After the deal: Endomondo founder Mette Lykke not running for the hills after $85 million acquisition - Tech.eu
Apparel meets digital (again): Under Armour acquires Endomondo & MyFitnessPal - endurance.biz
Under Armour Stock: Why It's Selling MyFitnessPal for $130 Million Less Than It Paid | Barron's
