![Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/01/17/17/53032145-0-image-a-3_1642439476075.jpg)
Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online
![Nike's Nike's](https://www.mdgadvertising.com/wp-content/uploads/2013/07/blog_25th-Anniversary-Just-Do-It.jpg)
Nike's "Just Do It," the Last Great Advertising Tagline, Celebrates its 25th Birthday | Value of Branding
![Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport](https://img.huffingtonpost.com/asset/5d01e58c2500004e12e18232.jpeg?ops=1200_630)
Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport
![Nike Just Admitted That The 'Just Do It' Slogan Was Inspired By The Last Words Of A Murderer Before He Was Executed Nike Just Admitted That The 'Just Do It' Slogan Was Inspired By The Last Words Of A Murderer Before He Was Executed](http://www.sickchirpse.com/wp-content/uploads/2015/03/NIKE1.jpg)